Borgata Arcade is a unique space within Borgata Online Casino where players can enjoy arcade-style games. I created the visual identity of the arcade from ideation to execution.
I identified key components of existing Borgata Casino branding that would enable Borgata Arcade to sit harmoniously within the casino brand, while creating a distinctive personality reminiscent of the classic arcade experience.
After stakeholder sign off, I distributed brand guidelines to teams across our casino product, and provided templates with set styles to aid designers in creating Borgata Arcade branded content.
With the success of Borgata Arcade, I was then tasked to create a similar branding for BetMGM Arcade.
